Before we can do anything to improve the results your website is achieving, we need to understand a few things about your business. We often find that what the client thinks people are searching for is not at all correct. They rank at the top of the first page of Google for a keyword that no one is searching for and wonder why the phone isn’t ringing.
This is absolutely critical to any business that wants to make a mark on the internet. Be it an individual selling perfumed candles or a multinational company marketing high-end technology services, being on the top of organic search results is a decisive factor for your success online. We have a proven multi-step process that ensures your website not only ranks well but also improves the conversion rates. What’s more, our constant optimization efforts will ensure that your website stays on top of organic search ranking for longer periods.
We’re talking about potential customer traffic, and as much as possible. These are the searchers interested in buying your products or services! Before you can capture this buyer targeted traffic you have to understand what they are searching for, this is where comprehensive keyword research comes in. We identify the highest volume keywords your target market and competitors’ customers using to search for your products.
We find this out by reviewing your site to ensure you are targeting the most relevant, high search volume keywords in your market. This helps us weed out the winners from the losers.
How do the phrases on your page relate to one another? Does your page content make your visitors happy? By moving beyond simply making sure those title tags are optimized and scattering a few keywords around, we can produce intelligent content that’s not only engaging but gets better rankings too. We use advanced strategies to bring your site above the level of average.
We take a look at each page on your website and identify (and fix) any issues with your URL structure, website architecture, heading tags, title tags, meta description, URL’s (using 301 redirects), body text, sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.
With so many available options – including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest (to name a few) – it is important that a strategy and business case is prepared before taking the leap into social media. We select the tools that complement your business case before using them. Questions we ask: Do you have the resources to implement and maintain a campaign? What are your goals? How will we achieve these goals? What are the associative costs? and so many more!
You must have effective social media marketing strategies in place. It will help with your site’s ranking in online searches, assist with your online reputation, increase your core network and allow you to build new relationships. We can work with you to build an effective social media strategy to help increase your business’s reach and attain a positive reputation on Facebook, Twitter, LinkedIn and Google+.
Your website might already have it installed, but we ensure that it’s tracking everything possible, including Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic. Without analytics tracking on your site, how will your business know what is working and what isn’t?
We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing. This keeps us accountable and shows you what is working and what isn’t. It’s all well and good to get traffic, but this traffic needs to be turning into more conversions and sales.